Customer Relationship Management

Course Objectives:
The purpose of this course is to deepen customer relationships and increase customer loyalty for greater profitability.
Organizations and companies will be able to capitalize on the benefits of identifying and exploiting new channels to satisfy the customer.

Training Content:
- What is CRM?
- Objectives of CRM.
- How to implement CRM.
- Technologies to support CRM.
- The CRM transformation process.
- Transforming customer interaction.
- Key CRM performance measurement.
- The essential stages to implement CRM initiative.
- Business and organizational analysis to support CRM.
- Integrated approaches to implement CRM strategies.

Who Should Attend?
Senior Management & Executives

Program Duration
The course is carried out in two training days