Media: Planning, Scheduling & Buying

Course Objectives:
This course is to show how to put strategies and plan for various media tool.

Training Content:
- Media strategy and planning
- Working together: Designing ads for specific media.
- The function of media planning in advertising

Media planning operations:
Information sources and analysis.
- Media planning operations: setting objectives.
- Media planning operations: Developing strategies.
- Media planning operations: Media selection procedure.
- Media planning operations: staging a media plan,print media.
- Kids who read

Print media
- Newspapers
- Magazines

Broadcast media.
- Television
- Radio
- Internet.

Media buying
- Media buying functions
- Special skills

Media scheduling

Who Should Attend?
Employees working in the marketing or media functions

Program Duration
The course is carried out in three training days.